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What’s logical isn’t always what makes people happy. Unfortunately.
Southwest Airlines uses the unassigned seat method: people get on the plane in their order of check in, but they have no assigned seat, and can just sit down wherever they like.
It works because passengers spend less time waiting in line in the aisle. If there’s a line in front of you or someone taking a long time to put their bag in the overhead bin, you have the freedom to just sit down in the row you’re standing at currently instead of waiting to get past. In doing so, you’re clearing the aisle and making things faster for the people behind you.