Digital

Nokia to Focus on Mapping Goal After Selling Phone Business

Excerpt from New York Times

Apr 26, 2014 2:00 pm

Skift Take

Nokia should expect enthusiasm for this push: Nobody wants Google to totally dominated the digital mapping business.

— Jason Clampet

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Nokia

Here Maps on an iPad. Nokia


… The deal’s closing puts a spotlight on what remains of Nokia, which includes the Finnish company’s mobile networking business and a research and intellectual property unit.

But it is Nokia’s efforts to map the entire world digitally that could prove to be the company’s hidden gem — or at least emerge as a compelling, multibillion-dollar takeover target.

Nokia’s goal with its mapping system, known as Here, is simple but ambitious: to build the world’s most detailed and up-to-date digital maps. As more companies connect their products to the Internet, analysts say that mapping services will become increasingly important to more businesses, including those in transportation, shipping and retailing.

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