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Travel at the top 1% has been growing faster than the rest of the industry over the last two years. Expect more branded, luxury experiences.
Four Seasons has a new product for its customers at the top of the income chain: Small private tours on a Four Seasons-branded private jet.
The tours were previously announced, but the hospitality brand didn’t reveal the means of transportation until earlier today.
“Taking our legendary service to the skies is a natural extension of what we’ve been doing in our hotels for more than 50 years,” says Susan Helstab, Executive Vice President Marketing, Four Seasons Hotels and Resorts. “The Four Seasons Jet showcases the unforgettable people and experiences that make Four Seasons unique. It speaks to our pioneering spirit and the aspirations of today’s modern luxury traveller in an imaginative new way.”
The plane seats up to 52 guests and features custom-designed seating and interiors designed by Four Seasons’ creative team. There’s also in-flight Wi-Fi, which guests can use to check the size of their portfolio or book spa treatments at their destination, among other things.
Guests on Four Seasons’ three tours stay at the chain’s properties in each destination. If tours aren’t your thing, the jet is also available to charter.