The Takeoff Episode 02: How Startups Can Adapt and Pivot Sponsored This content is created collaboratively with one of our sponsors.
Google got a big endorsement from online booking giants this week, while airlines learned new things about what flyers would pay for to connect at 30,000 feet.
Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends. For all of our trends roundups, go here.
>> There’s a travel component to every social network: Facebook’s New Feature Makes It Easy to Meet Up at Airports
>> Google Glass is the new frontier for mobile hotel booking: Starwood Extends Mobile Bookings and Inspiration to Google Glass
>> Third-party sites are the largest source of hostel bookings: The Booking Habits of Hostel Guests Around the Globe
>> Consumers expect some level of free connectivity even at 30,000 feet: Airlines Shouldn’t Count on Millennial Travelers to Pay for In-Flight Wi-Fi
>> Google beats Facebook and Twitter at turning ads into transactions: Priceline CEO Says Facebook and Twitter Ads Fail to Drive Transactions