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Morgans, after some slowing over the last five years, is gearing up for expansion with more hotels in the pipeline than it currently has open.
Morgans Hotel Group will make its first Middle East Venture in Qatar with the opening of the 270-room Mondrian Doha early next year.
The company specialises in lifestyle boutique hotels in select resort markets. The Mondrian Doha will be shaped like a falcon and located next to Lagoona Mall in the West Bay area of Doha and, according to its general manager Ray Mc Shane, will compete with the W Doha as the second boutique lifestyle hotel in the city.
Mc Shane, who has been in place since April 2012 commented: “Morgans operates very niche, stylised hotels, and we choose designers very carefully.”
The interior designer of the Mondrian Doha will be famous Dutch designer Marcel Wanders who designed Morgan’s property Delano South Beach in Miami, which Mc Shane reveals the Mondrian Doha will resemble.
Commenting on the hotel design Mc Shane said: “We don’t have signage in our hotels, customers who know Morgans know how to move around in our hotels. We often partner with fashion and music and art – this project in Doha we’re doing with Marcel Wanders who is a very famous Dutch designer and we have things like pictures of a horse head in the elevator, we’ll have giant mushrooms in the lobby, we’ll have staircases that lead to nowhere.”
The hotel will have 270 rooms with more than 60 suites and a penthouse suite. Mc Shane reveals: “Of those 270 rooms there will be some of the largest standard rooms in the city.” He adds that “F&B will be a big focus” with seven restaurants, three bars, including three brands from New York.
The hotel will also have a nightclub. Mc Shane said: “We’re going to have a Japanese restaurant, an American restaurant, we’ll have a spa, we’ll have banqueting for 1200 people.”
Staff on board at the moment include the F&B director, executive chef, director of sales and marketing and HR director. The hotel is looking to take on between 550 and 650 staff.
“It was really very appealing to me to be part of the first footprint for Morgan’s Hotels in the Middle East. The company has been a very American group until quite recently; we opened a hotel in Marrakesh but that was our only real venture outside of the states. Now there’s five or six international properties opening this year,” Mc shane added.
Morgans Hotels specialises in lifestyle boutique style hotels in select resort markets has four brands including Delano, Hudson, Originals and Mondrian, which the company describes as “bold, brave and offering instant excitement the moment the door swings open”.
As well as the Doha opening, Mondrian hotels has pipeline properties in LA, New York, London, Baha Mar in the Bahamas and Istanbul.