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Skift Trend for 2014: The Rise of Smart Design in Travel

@rafat

Apr 16, 2014 6:00 am

Skift Take

Apple hasn’t done much in travel, but how it looks at the world of design has influenced a lot of industries, including travel and hospitality. Hotels, airline, airports and online & mobile tools are being revolutionized as a result.

— Rafat Ali

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Early this year we released our big report, “14 Global Trends That Will Define Travel in 2014,” outlining the major trends that will define travel this year.

Below is one of the trends we see as playing out over 2014 and beyond.

Download the Report

The future of travel is at the intersection of user experience and design, influenced by the Apple-ification of the world. Hotels are becoming a more efficient place to work, airports are becoming more design-centric, and every sector in travel is becoming more design-meets-UX savvy.

Much of the evolution is fueled by travelers’ changing expectations caused by the instantaneous gratification they experience every time they order an Uber car on demand, book a hotel with a few finger swipes, or receive flight updates sent automatically via text.

The sophistication in user design gives travelers more control over their experience so, whether they ordering room service while in a meeting or booking a flight on the way to the airport, they choose how their experience will unfold. This means travel companies must introduce infrastructure that lets travelers guide themselves and that they must be nimble in the face of rapidly changing customer demand.

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Check out the 2014 trends below in the presentation, or download them for deeper read. Either way, share them if you like them and think others can benefit from them.

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