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China witnesses more of its citizens travel overseas than foreign tourists come in so starting a tried and tested campaign in flower tourism seems like an easy marketing start.
After a long cold winter, when fragrant blooms transform dull backgrounds into stunning landscapes, both tourists and locals flock each year to the prettiest locations.
Search #cherrybloossom on Instagram right now, and you get the picture. Japan’s already known for its cherry blossom season, but now China is trying to promote its flowers, too. The country’s flower tourism is becoming more and more pronounced, the state press agency says, with locals and foreign visitors traveling to see the flowers.