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China Takes a Page From Holland and Starts Promoting Flower Tourism

Excerpt from Smithsonian Magazine

Apr 16, 2014 3:00 am

Skift Take

China witnesses more of its citizens travel overseas than foreign tourists come in so starting a tried and tested campaign in flower tourism seems like an easy marketing start.

— Samantha Shankman

Free Report: The Megatrends Defining Travel in 2015

Prasad Kholkute  / Flickr

Field Mustard in China. Prasad Kholkute / Flickr


After a long cold winter, when fragrant blooms transform dull backgrounds into stunning landscapes, both tourists and locals flock each year to the prettiest locations.

Search #cherrybloossom on Instagram right now, and you get the picture. Japan’s already known for its cherry blossom season, but now China is trying to promote its flowers, too. The country’s flower tourism is becoming more and more pronounced, the state press agency says, with locals and foreign visitors traveling to see the flowers.

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