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Big Brand Hotels Make Space for Boutique Stays on the Vegas Strip

Excerpt from USA Today

Apr 16, 2014 4:30 pm

Skift Take

Travelers’ tastes are shifting meaning repeat Vegas guests seek a unique, often more low-key look at the city they’ve already seen through the lens of big brands and casinos.

— Samantha Shankman

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Cars drive down the Vegas Strip, as seen from the Caesars' bridge. Rob Nerpel / Flickr


Glitzy and glamorous mega-casino resorts have lined the Las Vegas Strip for years…Now, some of the most highly anticipated hotel openings are of properties with much fewer rooms, where casinos exist but are not necessarily the star attraction.

The new offerings are an acknowledgement of the evolving tastes of Vegas tourists. In recent years, Vegas hoteliers have realized that a growing number of travelers don’t want the typical large-hotel, large-casino experience. Instead, they are flocking to Vegas more for the shopping, shows and food.

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