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Visit Oakland Spends $200K in Attempt to Rebrand and Attract Visitors

Apr 15, 2014 6:00 am

Skift Take

Oakland needs more than a logo to change its reputation. Fortunately, those necessary shifts are already happening in the city, which is gaining a reputation for its outdoors and proximity to Silicon Valley.

— Samantha Shankman

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Torbakhopper  / Flickr

A farmers' market in Oakland, California. Torbakhopper / Flickr


Oakland tourism officials are spending $195,000 to try to shed the city’s reputation for crime and blight to attract more visitors.

The money will pay for ads that are intended to rebrand the city as a culturally diverse destination with a burgeoning arts, fine dining and technology startup scene.

Visit Oakland, the city’s tourism bureau, spent a year researching how to change Oakland’s image. It recently unveiled a new colorful logo that includes a backdrop of the new eastern span of the San Francisco-Oakland Bay Bridge.

visit-oakland-logo

The bureau says about 2.5 million people visited Oakland last year. They spent roughly $1.3 billion.

Copyright (2014) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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