Rooms Hotels

Tiered Wi-Fi Becomes Industry Standard at Full-Service Hotels

Excerpt from Hotel News Now

Apr 14, 2014 1:31 pm

Skift Take

Hotel brands are meeting consumers’ demand for complimentary basic Wi-Fi, but there’s not enough demand for priced premium service to completely offset the cost of free connectivity.

— Samantha Shankman

Report: Social Media Customer Service in the Travel Industry

Marriott Eastern Region  / Flickr

A hotel guest signs onto the complimentary Wi-Fi available at Marriott's PG Country Maryland hotel. Marriott Eastern Region / Flickr


After seeing complimentary Wi-Fi service become ubiquitous at limited- and select-service hotels, owner-operators of full-service properties are now facing growing pressures from consumers and brands to provide a tiered program that features free, property-wide basic service while charging for premium broadband access.

“What we’re seeing now is more brands responding to consumer demand, because there has been a clear indication from consumers that basic connectivity is something they now expect us to provide (at no cost),” said Bill DeForrest, president and CEO of Chicago-based Spire Hospitality.

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