Quantcast
Transport Airlines

Ryanair Introduces First TV Commercials in 25 Years

@jclampet

Skift Take

Ryanair’s smooth marketing move might cause flyers to take a closer look at the carrier’s changes, but it doesn’t erase the fact that the airline still charges for almost all add-ons, flies to airports far from city centers, and has fares to attract the rowdiest of passengers.

— Samantha Shankman

Flyers can be forgiven for mistaking Ryanair‘s new TV commercials for a joke — an ad that intentionally positions the airline as something it’s not.

Ryanair is releasing three new commercials this week, which will be the low-cost carrier’s first TV ads in almost 25 years.

The brief 20-second spots highlight three major changes the airline has introduced including new baggage rules, allocated seating, and a new website.

The ads also target a different demographic than the drunk Brits and American backpackers that we usually think of filling up a Ryanair flight.

These new ads show an older man calmly browsing Ryanair’s once-cluttered site, a business women with two carry-on bags in tow, and parents with a young child they know they’ll be able to sit near.

Ryanair’s CEO and, until recently, public ambassador Ryan O’Leary is notably missing from all three ads.

According to The Telegraph, the three clips, embedded below, were shot in a single day to keep costs low.

More Stories Below ▼
Skift Business Traveler: Better Operations Coming From United Airlines
The Vacation Rental Technology Ecosystem
Trend Report

The Vacation Rental Technology Ecosystem

Daily Travel Startup Watch: GapDoc, Xenos Local and More
Video: How Amsterdam is Rethinking Urban User Experience to Build the City of the Future

Video: How Amsterdam is Rethinking Urban User Experience to Build the City of the Future

3 Aviation Trends We’re Tracking at Skift This Week
The State of Travel Media 2015
Trend Report

The State of Travel Media 2015