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After sitting quietly for over a year after being purchased by Wicks Group, Northstar has been active in Asia over the past month and clearly signaled where it sees the best opportunities for growth.
Northstar Travel Media, a business information and marketing solutions provider, has acquired Web in Travel (WIT), a Singapore-based media platform founded by Yeoh Siew Hoon that specializes in travel technology, distribution, and marketing.
The acquisition of WIT follows Northstar’s recent acquisitions of Travel Weekly Asia, Travel Weekly China, and Events China, which gives them a stronger foothold in the Asian travel market. Those brands and WIT together form part of the recently established Northstar Travel Media Singapore Pte. Ltd.