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Disney Introduces a Smart TV App for Exploring its Theme Parks

Excerpt from New York Times

Skift Take

Disney’s not going all out on this app for Samsung TVs. Beyond giving you a chance to submit your email for more information, this is merely about inspiration. Perhaps when it comes to Apple they’ll connect users’ iTunes accounts for on-demand ticket purchases.

— Jason Clampet

A smart TV app being introduced by Walt Disney Parks and Resorts on Thursday will let potential travelers use their remote controls to research vacations at theme parks and hotels and on cruise ships and packaged tours.

Brad Baker, director of digital marketing for Walt Disney Parks and Resorts, said the advent of smart, or Internet-connected, TVs had created “a really interesting space for us, since there is now a new way for us to be able to tell our story.”

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