SkiftX SkiftAds

10 Travel Ads That Would Make Great Posters, March 2014 Edition

@rafat

Mar 17, 2014 7:00 am

Skift Take

At Skift, we’re obsessed with vintage travel posters, and hoping some of these become those icons sometime in the future.

— Rafat Ali

Free Report: The State of Chinese Outbound Market Travel


Skift, at its heart, is about inspiring people working in the world’s largest industry to be better informed, to help them make smart decisions about travel.

Part of that mission is to highlight the creative parts of the travel industry and sometimes that translates into the creative ads by travel brands.

We’re starting a regular mini-series around travel ads that would make great travel posters, the ones below from the start of 2014 till now. Click on the images below to see the full sized version.

1. Kuoni: Scents of Adventure
Advertising Agency: DigitasLBi, UK
Creative Director: Gemma Butler
Creative Director: Gavin Gordon-Rogers
Producer: Nikki Godley
Illustrator: Emma Ahlqvist

kuoniscents_aotw

 

2. American Airlines: The Legend Is Back – Gregory
Advertising Agency: McCann, New York, USA
Chief Creative Officers: Sean Bryan & Tom Murphy
Executive Creative Director: R. Vann Graves
Associate Creative Director / Copywriter: Cameron Fleming
Associate Creative Director / Art Director: Alex Yoo
Agency Executive Producer: Andrea Kaye
Photographer: Patrick Demarchelier

americanairgp_nph_aotw

 

3. American Airlines: The Legend Is Back – Grace
Advertising Agency: McCann, New York, USA
Chief Creative Officers: Sean Bryan & Tom Murphy
Executive Creative Director: R. Vann Graves
Associate Creative Director / Copywriter: Cameron Fleming
Associate Creative Director / Art Director: Alex Yoo
Agency Executive Producer: Andrea Kaye
Photographer: Patrick Demarchelier

americanairgk_jm_aotw

 

4. TOP Destinos: Waterfall
Advertising Agency: ALMAPBBDO, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros/Andre Kassu/Bruno Prosperi/Renato Simões
Art Director: Caio Tezoto
Illustrator: 6B Estudio

ads_waterfall_aotw

 

 5. Kielo Travel: Snowboarder

Advertising Agency: New Moment New Ideas Company Y&R, Belgrade, Serbia

Creative Director: Svetlana Copic
Copywriters: Slavisa Savic, Svetlana Copic
Art Director: Slavisa Savic
Photographer: Nemanja Spoljaric

kielo-travel-snowboarder_aotw

 

6. Norwegian Air: Gift wrap
Advertising Agency: 358, Helsinki, Finland
Copywriter: Antti Tähtinen
Creative Director / Art Director: Antero Jokinen
Graphic Designer: Isa Jokela-Gomes
Producer: Elina Tähtinen
Strategists: Dan Goodall, Peter Barmer
Client Team Director: Kimmo Tupala

nor_wrapping_paper_print

 

7. Gautrain: Baby
Advertising Agency: JWT, Johannesburg, South Africa
Executive Creative Director: Ashley Bacon
Creative Directors: Ross Ventress, Ronnie Malden
Art Directors: Assaf Levy, Alan Lewus
Copywriters: Lawrence Katz, Charles Foley
Photographer: Clive Stewart
Retouchers: Rob Frew, Collin Gradwell
Agency Producer: Tammy Chetty
Account Director: Nikki Miller
Account Manager: Caroline Mogotsi

car_vs_train_aotw

 

8. Planet Hospitality: Travel
Advertising Agency: PencilWings, India
Creative Director: Parvej Pathan
Creative Director / Copywriter: Ravi Sodhan
Art Director: Rajendra Gavali
Illustrator: Amol Thakur
Additional credits: Rishika Dave, Abhijeet Mahajan

ph_ads

 

9. Jamaica Tourist Board: Jerk chicken
Advertising Agency: DraftFCB, New York, USA
Group Creative Director: Roald Van Wyk
Executive Creative Director: Gary Resch
Chief Creative Officer: Javi Campopiano
Art Director / Assistant Creative Director: Rodrigo Burdman
Copywriter / Assistant Creative Director: Greg Wikoff
Illustrator: Rodrigo Burdman
Photographer: Justin Francis

jerk_chicken_final_aotw

 

10. Campanile: Punk
Advertising Agency: PONK, Paris, France
Creative Director / Copywriter: Franck Pralong
Art Director: Clémentine Damolini
Photographer: Ilario Magali

campanile_print2_punk_aotw

Tags:

Follow @rafat

Next Up

More on Skift

The Former Orient-Express Hotel Brand Touts Experience in First Ad Campaign As Belmond
The Invisible Bubble of Silence Travelers Have Been Waiting For Is Already Here
Poll: The Travel Companies With the Highest Brand Equity
Free Webinar: The Rise of the Silent Traveler