The Takeoff Episode 02: How Startups Can Adapt and Pivot Sponsored This content is created collaboratively with one of our sponsors.
Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends.
This one looks at top tourism trends.
For all of our trends roundups, go here.
>> New York City finally gets a new tourism boss: New York City Mayor Names New Head of NYC & Company Tourism Board
New York City Mayor Bill de Blasio announced today that Fred Dixon will be the new chief executive of the city’s official tourism and marketing organization NYC & Company.
>> Orlando, FL officials are thanking a bad winter elsewhere: Orlando Tourism Officials Expect Harsh Winter to Drive Strong Spring Visitor Numbers
Florida’s tourism industry has already racked up strong figures through the first two months of the year. Now, as the spring-travel season moves into full swing, industry leaders are predicting big numbers, courtesy of Northerners desperate to leave chilly temperatures behind.
>> Tourism drives city regeneration: Tourism Replaces Shipbuilding as Glasgow’s Economic Engine
Economic inequality persists, but the evolution of Glasgow’s shore highlights how tourism can be used by cities to provide jobs and attract dollars as the global economy changes.
>> Destinations’ branding challenged by big news topics: West Virginia Plans Tourism Branding Comeback After Chemical Spill
West Virginia’s brand was slightly tainted before the spill thanks to MTV’s show ‘Buckwild’. Rather than acknowledge the spill or MTV misrepresentation, the state should go back to what made its brand strong to begin with: a focus on the outdoors and active people.
>> Thailand wants its visitors back right now: Thai Tourism Thinks Businesses Won’t Have to Cut Costs to Get Guests Back
Tourism operators deny that local hoteliers are being forced by European travel agents to cut prices, as the ongoing demonstrations are limited to certain locations in Bangkok and are not affecting resort destinations..
>> Politician learns that actions say more than words: Iowa’s Governor Pitches New Tourism Plan, Then Goes to Arizona on Vacation
The Iowa Tourism Office used the governor’s weekly news conference to announce the kick off of a spring advertising campaign, but the discussion quickly turned to an item on the governor’s schedule indicating he would be leaving for a personal vacation in Arizona.
>> U.S. travelers aren’t jut traveling, they’re leaving the country: Americans Traveling Abroad Expected to Reach Four-Year High in 2014
After slow growth last year, the US is poised to send more Americans overseas in 2014 than it has in four years.
>> In San Diego, all tourism is local: San Diego Taps Local Stars for New Content Marketing Campaign
San Diego launched the new digital ad campaign, Guides to the Good Stuff, this week as part of its larger $12 campaign that also features seven video interviews with locals like professional surfer Rob Machado, celebrity chef Marcela Valladolid, and photographer Aaron Chang.