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Sociomantic Closes In On Sale for Up To $200 Million To Tesco

Excerpt from Business Insider

Mar 13, 2014 1:51 pm

Skift Take

Sociomantic last year launched a retargeting solution for airlines. This is a very hot space as airlines and other travel companies fine-tune their messaging and retargeting for optimum yields.

— Dennis Schaal

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The ad retargeting firm Sociomantic is big in the airline world.


A source tells us that Jason Kelly has sold Sociomantic to Dunnhumby, a subsidiary of Tesco. The price, we’re told, is between $175 million and $200 million. We corresponded with a second industry source who confirmed the news.

A note of caution about this story: We heard this information from two industry sources who are not Dunnhumby or Sociomantic employees. Also, the deal isn’t final yet, and things sometimes fall apart. Our source says the news will break as early as this week.

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