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Sociomantic Closes In On Sale for Up To $200 Million To Tesco

Excerpt from Business Insider

Mar 13, 2014 1:51 pm

Skift Take

Sociomantic last year launched a retargeting solution for airlines. This is a very hot space as airlines and other travel companies fine-tune their messaging and retargeting for optimum yields.

— Dennis Schaal

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The ad retargeting firm Sociomantic is big in the airline world.


A source tells us that Jason Kelly has sold Sociomantic to Dunnhumby, a subsidiary of Tesco. The price, we’re told, is between $175 million and $200 million. We corresponded with a second industry source who confirmed the news.

A note of caution about this story: We heard this information from two industry sources who are not Dunnhumby or Sociomantic employees. Also, the deal isn’t final yet, and things sometimes fall apart.¬†Our source says the news will break as early as this week.

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