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Mobile will soon dominate the booking market, especially in developing countries where travelers have greater access to mobile devices that at home desktops.
As smartphones and computer tablets proliferate in India, online travel agents say that as much as 20% of their flight bookings are now being done through mobile apps, which they expect will double in the next three years.
“From its (mobile app’s) launch approximately three years ago, we’ve come a long way. Today, one of every five bookings on Cleartrip happen on mobile phones, either through Android or iOS apps,” said Samyukth Sridharan, president and chief operating officer of Cleartrip.com, an online travel agent.