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Dubai is catering to travelers with free Wi-Fi options now available inside its airports and airport taxis. The branded connectivity will help boost the city’s reputation and visitors’ perceptions of their experience.
WI-FI service, LCD screens in 100 Dubai cabs
Passengers heading to the Dubai International (DXB) and Dubai World Central (DWC) Al Maktoum International Airport will not have to worry about checking in on time for their flights. They can now check in and browse for travel information directly from their taxis on the way to the airport.
The Dubai Taxi Corporation (DTC) has recently introduced WI-FI service and fitted 200 LCD screens in 100 taxis so that customers can log on to several websites, including Emirates Airline and Dubai Airports.
In an interview with , Mansour Rahma Al Falasi, Acting CEO of DTC, said the project started in December last year and the DTC awarded a three-year contract to Techno Line Company for introducing smart technology and LCD smart screens in taxis. “By the end of April this year, we will finish fitting all these interactive screens in all our 3,914 taxi.”
He said the DTC has started work on two projects for its taxi fleet this year, one is the Taxi Light with smart screens to be completed by the end of March, and the other is the installation of smart LCD screens and WIFI technology in all DTC cabs by the end of April.
“These projects are in line with Dubai’s e-government’s campaign to give premium services and use the latest available technology in upgrading various services and bringing them at par with the best international standards. This also reflects DTC’s keenness to provide services in smooth, express and transparent manner to address the needs of customers from various sectors of the community, especially making the most luxurious and exquisite transport in Dubai,” Al Falasi said.
He said this is the time to keep pace with state-of-the-art technologies and avail the technology of WI-FI, mobile, and Internet connectivity. “Customers can also access the internet service on their own devices — iPhones, Windows, smart phones and Android — to see different DTC and RTA advertisements, marketing and promotional offers made by various interested public and private institutions, which buy or rent such advertising spaces in direct coordination with Techno Line Company. They can also file complaints, submit suggestions, thank cabbies and avail special offers through these interactive screens,” he added.
He also said the interactive LCD screens carry DTC’s corporate identity and display various information about taxi fares, prices of services, events and activities organised by DTC both internally and externally.
“They also show icons for questionnaires conducted by the DTC to find out customer’s views and public opinion on services offered in different seasons.”
Al Falasi said that the taxis are also fitted with speed limiter for the safety of tourists and residents of Dubai, hiring the DTC taxis.
(c)2014 the Khaleej Times (Dubai, United Arab Emirates). Distributed by MCT Information Services.