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Airlines have long-neglected cross-sell opportunities, but in recent years they’ve contracted with third-parties to move things along. Boxever’s funding and Tigerair deal can be seen in this context.
Polaris Partners led the funding round, which had participation from Frontline Ventures, bringing Boxever’s total funding to around $7 million.
Founded in 2012, Boxever says it uses Big Data to help airlines personalize email offers and online engagement.
Tigerair COO Alexander Knigge says Boxever helps the no-frill airline maximize cross-sell and up-sell opportunities.