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Insights into specific traveler behavior give destinations the opportunity to target the demographic with the goal of lengthening their stay, expanding their choice of attraction, or highlighting activities for a larger set of visitors.
Americans account for eight percent of all foreign hotel stays in Switzerland, with their overnights only superseded by than Germans, Brits, and the Swiss themselves.
And their presence is poised to grow.
The number of Americans arrivals in Switzerland increased 4.7 percent to reach a total of 726,035 visitors in 2013.
According to data released by the Swiss Federal Statistical Office, Americans stay an average of 2.2 days per stay and spend an average of $250, or 220 Swiss France, per day.
The most popular time for Americans to visit Switzerland is during the summer, which is when two-thirds of visitors arrive.
The most popular destinations are Zurich, Geneva, and Lake Lucerne. Mountain regions consistently attract more visitors, 45 percent of market share, than big cities, small cities, and rural regions.