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Ryanair Boss Sees a Future in £10 Trans-Atlantic Flights With Lots of Extra Fees

Feb 26, 2014 4:15 pm

Skift Take

For these flights to be really profitable for Ryanair, they’ll need to be supremely uncomfortable to passengers.

— Jason Clampet

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Nicola Albertini  / Flickr

Flyers are belted in and ready for takeoff on Ryanair. Nicola Albertini / Flickr


Ryanair will offer flights to the US for less than £10 when it eventually buys the long-haul aircraft it needs.

Michael O’Leary, the airline’s chief executive, told the Irish Hotels Federation conference in Meath yesterday that he would offer tickets to New York and Boston for €10 (£8.20). Flights back to Europe would cost €7.30.

However, he admitted that passengers would pay extra for everything from meals to baggage.

The flights would leave from up to 14 major European cities to 12-14 destinations in the US.

“We can make money on 99 cent fares in Europe,” Mr O’Leary said. “Not every seat will be €10 of course, there will also need to be a very high number of business or premium seats.”

He said last year that “there is 15pc of the public who will pay for the frills and you will be mad to switch off from that”.

The flights would begin within six months of Ryanair buying the long-haul aircraft needed. However, these purchases could take up to five years.

Mr O’Leary has previously said that Ryanair would need “a fleet of 30, 40, 50 aircraft and not two, four or six” to start flights to the US.

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