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Past Olympics Suggest Sochi Will See Rise in Tourism After the Games

Excerpt from USA Today

Feb 23, 2014 11:00 am

Skift Take

At least four Olympic host cities in relatively obscure locations within their countries report significant changes in visitors following the games, a good omen for Sochi’s future.

— Samantha Shankman

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Eric Gaillard  / Reuters

In observation balloon (top L) is seen over the Olympic Park in Sochi, February 6, 2014. Sochi will host the 2014 Winter Olympic Games from February 7 to February 23. Eric Gaillard / Reuters


Have the Sochi Olympics been enough to entice people to come back and make the $51 billion price tag worth it? If the experiences of the previous four hosts of the Winter Games are a guide, the answer will be yes.

Turin was already a large, industrial city — the home of Fiat — before the games, while Vancouver was one of Canada’s biggest and most cosmopolitan cities. Salt Lake City and Nagano were smaller and in more remote areas of their countries. But figures provided by officials in Salt Lake City, Torino and Vancouver all show an increase in tourism that continues long after the flame is extinguished.

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