Quantcast
Destinations Australia, NZ & South Pacific

Australia Tourism Officials Hope ‘Modern Family’ Taping Attracts American Visitors

Excerpt from The Sydney Morning Herald

Feb 23, 2014 5:00 pm

Skift Take

Visits from Ellen Degeneres and Oprah Winfrey both led to an increase in visitors suggesting the cast of ‘Modern Family’ will have a similar effect.

— Samantha Shankman

The Future of Personalized Marketing In Travel

Free Report: The State of Chinese Outbound Market Travel

Rob Griffith  / AP Photo

Sarah Hyland who plays Haley Dunphy from the U.S. TV series Modern Family arrives on the red carpet during a social event in Sydney, Australia, Thursday, Feb. 20, 2014. Rob Griffith / AP Photo


Sydney remains in the grasp of Modern Family madness, with the show’s stars spotted in Manly, Bondi Beach and Circular Quay yesterday.

This morning, filming has reportedly begun at Woolloomooloo and the restaurants at Finger Wharf.

And tourism bosses are hoping the filming of the one-off episode of the hit comedy will follow the success of other lucrative visitors such as the Oprah and Ellen shows.

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

International Tourism Growth Beats Estimates for First 10 Months of 2014
Tug of War Over Club Med Continues As Chinese Firm Outbids Italian Rival
Best Travel Ads This Week: Showing Appreciation at Year’s End
From Campaigns to Content: The Evolution of Hotel Marketing