…hotels are taking a page out of everything from frat houses to wine bars and art museums to transform their lobbies into destinations designed to attract both guests and non-guests for extended periods of time.
Over the past few years, Marriott, for instance, has been rolling out its “Greatroom lobby” concept. The Crystal City Marriott was one of the earliest conversions.
To encourage guests to linger and passersby to pop in, the restaurant and bar moved to the ground level; they’d previously been one floor up. The centerpiece of the new space is a combination coffee shop and bar (insert joke here). A few large TVs surround it.