Rooms Hotels

As Guest Rooms Shrink, Hotels Transform Lobbies into Living Rooms

Excerpt from Washington Post

Feb 22, 2014 7:00 am

Skift Take

In another example of major hotel groups copying concepts from boutique properties, lobbies made for living are increasing revenues and atmosphere at properties worldwide.

— Samantha Shankman

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Elaine Thompson  / AP Photo

In this July 3, 2013, photo, guests socialize in the newly-redesigned bar area during "social hour" at a Sheraton hotel in Seattle. Elaine Thompson / AP Photo


…hotels are taking a page out of everything from frat houses to wine bars and art museums to transform their lobbies into destinations designed to attract both guests and non-guests for extended periods of time.

Over the past few years, Marriott, for instance, has been rolling out its “Greatroom lobby” concept. The Crystal City Marriott was one of the earliest conversions.

To encourage guests to linger and passersby to pop in, the restaurant and bar moved to the ground level; they’d previously been one floor up. The centerpiece of the new space is a combination coffee shop and bar (insert joke here). A few large TVs surround it.

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