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Best Travel Ads This Week: Brands Tug on Travelers’ Heartstrings

@SamShankman

Feb 21, 2014 12:03 pm

Skift Take

This week’s travel ads go for the emotional jugular with spots that show the power of travel in connecting us with loved ones, creating memories, and having new adventures.

— Samantha Shankman

Sponsored by:

Evolving Strategies in Travel Ad Tech and Bookings

Air France  / Vimeo

HOP! Airlines' new ad tries to highlight how quickly it gets a variety of travelers from point A to point B. Air France / Vimeo


This week’s travel ads go for the emotional jugular with spots that show the power of travel in connecting us with loved ones, creating memories, and having new adventures.

FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE.

Visit Sweden‘s new campaign Swedish Moments asks Swedes to share their favorite moments. Moments are organized by destination on the campaign’s dedicated website and the the video features a neat split screen that highlights the country side and seashore.

Air France‘s budget carrier HOP! highlights how quickly it gets flyers from point A to B with this clever new ad targeting business travelers, families, and young people.

Samsonite highlights the features of its best bags in a new ad campaign that tests a bag’s weight against a pecking chicken, its water resistance against a monsoon, and its strength against gravity. The ads are simple but creative and tout the bags’ best features in a fun and engaging way.

This new ad from Norwegian airline Wideroe is part touching, part depressing. But it captures the power of travel in connecting travelers with the ones they love.

Budapest Airport surprised flyers on Valentine’s Day with a recorded message from their friends and family whom they said good-bye to before passing through security.

Airport surprises are becoming a trend among airlines and airports looking to create a buzz with a viral heartfelt video.

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