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A London city guide app that works without roaming charges, data and cellular connections? That’s a winning formula.
What Now Travel hasn’t even launched its mobile roaming busting travel guide app yet but it’s already forged an alliance with the tourist board in the city it’s been concentrating on for its first full launch (London).
The startup’s tech provides local maps and attractions info without the need for a cellular or any other data connection as you take in city sights. What Now Travel said the pair will be launching a jointly branded app later this month — called The London Official City Guide App, which will replace the current official city guide app made by the London tourist board’s promotional organisation, London & Partners.