Digital

What Now Travel to Partner With Visit London on Offline City Guide App

Excerpt from TechCrunch

Feb 20, 2014 12:00 pm

Skift Take

A London city guide app that works without roaming charges, data and cellular connections? That’s a winning formula.

— Dennis Schaal

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Visit London

A new London city guide from What Now Travel and Visit London will enable tourists to find things to do and attractions without having to be connected to cellular service or Wi-Fi. Visit London


What Now Travel hasn’t even launched its mobile roaming busting travel guide app yet but it’s already forged an alliance with the tourist board in the city it’s been concentrating on for its first full launch (London).

The startup’s tech provides local maps and attractions info without the need for a cellular or any other data connection as you take in city sights. What Now Travel said the pair will be launching a jointly branded app later this month — called The London Official City Guide App, which will replace the current official city guide app made by the London tourist board’s promotional organisation, London & Partners.

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