Transport Airlines

Southwest to Retire AirTran Brand by the End of 2014

Excerpt from USA Today

Feb 19, 2014 2:00 pm

Skift Take

Southwest always planned to get rid of the AirTran brand and the delays highlight the unexpected issues associated with any airline integration.

— Samantha Shankman

Sponsored by:

Turnkey Analytics to Track Your Competitors

Aero Icarus  / Flickr

An AirTran jet gets ready to takeoff from New York City's LaGuardia Airport. Aero Icarus / Flickr


AirTran will vanish by the year’s end.

Doing away with the AirTran brand has always been part of the plan for Southwestwhich announced plans to acquire its one-time rival in 2010. The merger closed in 2011, but Southwest has been notoriously cautious on its public timeline for how long it would take to completely fold AirTran’s operations into its own.

Now, Southwest CEO Gary Kelly says “the AirTran brand will be retired by the end of the year.”

Read the Complete Story →

Tags: ,

Next Up

More on Skift

Interview: Brand USA CEO on the Next Phase of Marketing America Abroad
The Surprising Vacation Habits of Americans Abroad
Anatomy of Our Perfect Travel Media Brand
Spending On Leisure Travel Is Best Use Of Points Earned During Business Travel