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Sidecar is positioning itself as the most personal on-demand car service by giving users the ability to favorite and pick their own driver. It will be interesting to see if similar services, including Uber, also add a more personal touch.
Ride-sharing app Sidecar launched a new marketplace model on Wednesday that allows users to connect with drivers in new ways, including naming a price and “favoriting” drivers. The company also announced a $10 million Series B funding round from Union Square Ventures, Correlation Ventures, Avalon Ventures and SoftBank Capital.
The round brings the total amount of funding Sidecar has raised to $14 million. The company said via email that the new money will go toward growing staff and product.