Destinations

Tonight Show’s Historic Move Back To NYC Will Have Tourism Boost As Well

Excerpt from New York Times

Feb 17, 2014 3:32 pm

Skift Take

Along with a bigger platform for Fallon, it will be a bigger studio, which means more guests coming for the show into the city, and also added benefit of more tourists visiting the Rock Center building.

— Rafat Ali

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NBC and its corporate parent, Comcast, have made a significant investment in reclaiming “Tonight” for New York, though executives declined to give a figure beyond that it was many millions of dollars. The move brings with it jobs, not only on the show itself, but in related tourism businesses. “Bringing the ‘Tonight’ show back to our city means we’re bringing more than a hundred jobs to hard-working New Yorkers — and giving travelers another great reason to visit,” Mayor Bill de Blasio said in an email.

The change in location — so long in Burbank, Calif. — also represents a milestone, both culturally and in a business sense. “This is where it should be,” Mr. Fallon said. “It’s electric here. It’s the trendsetting city. It’s the most alive city in the world.”

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