Visit Holland’s Approach to Short-Form Video: “Go Out and Act Like Locals” Sponsored This content is created collaboratively with one of our sponsors.
Along with a bigger platform for Fallon, it will be a bigger studio, which means more guests coming for the show into the city, and also added benefit of more tourists visiting the Rock Center building.
NBC and its corporate parent, Comcast, have made a significant investment in reclaiming “Tonight” for New York, though executives declined to give a figure beyond that it was many millions of dollars. The move brings with it jobs, not only on the show itself, but in related tourism businesses. “Bringing the ‘Tonight’ show back to our city means we’re bringing more than a hundred jobs to hard-working New Yorkers — and giving travelers another great reason to visit,” Mayor Bill de Blasio said in an email.
The change in location — so long in Burbank, Calif. — also represents a milestone, both culturally and in a business sense. “This is where it should be,” Mr. Fallon said. “It’s electric here. It’s the trendsetting city. It’s the most alive city in the world.”