SkiftX SkiftAds

Best Travel Ads This Week: Inspiring Travelers to Be Spontaneous


Feb 07, 2014 9:20 am

Skift Take

These travel brands aim to a strike a balance between inspiring wanderlust in viewers and driving that desire to travel to their particular product.

— Samantha Shankman

Free Report: The Megatrends Defining Travel in 2015

The Latest Intelligence on the Travel Industry

Enjoy Illinois  / YouTube

A small Abe Lincoln doll shows all there is to do in Illinois in the tourism board's latest ad. Enjoy Illinois / YouTube

This week’s roundup of travel ads represents a range of companies including airlines, booking sites, and destinations. All of the ads are similar in that they try to give viewers the tools to be more spontaneous whether it’s with a mobile booking app or the right kind of vacation spot.


Enjoy Illinois has a hilarious new tourism ad showing a small Abe Lincoln doll visiting different parts of the state. The doll visits theme parks, cities, and a hot air balloon festival.

His adventures are meant to motivate others to be spontaneous and take trips they plan and trips they don’t plan to take.

Hotels.com has a scandalous new TV spot for its Australia market. The commercial shows a couple going at it in an elevator making the viewer and family inside the ad uncomfortable. It then shows a second version in which the woman uses the Hotels.com mobile app to get a cheap room fast for her romance.

Visit Mexico‘s latest ad in its ‘Live It to Believe It’ campaign features two couples on vacation in the Yucatan. A woman talks about the trip with a focus on the region’s  cuisine, natural attractions, and historical sites. The commercial includes beautiful scenery and actors, but is also overproduced making the end product seem unrealistic.

Air France‘s commercial for its recently updated mobile app follows a Parisian man as he walks around the city and meets colleagues while booking a flight. Much of the ad is focused on his iPhone’s screen as he searches for, books, and checks into his flight. Airlines and booking sites are coming out with more ads that put emphasis on their mobile tools.

Visit Virginia calls out its culture’s colonial roots in its latest ad promoting the state’s local wineries and alcohol. The ad highlights the state’s southern hospitality and homegrown brews with a a local mixologist talking about how he makes customers happy.

“There’s lots of states that don’t make amazing wine. There’s lots of states that don’t make amazing beer. There’s so much artisan stuff going on in Virginia. I really think it harkens back to the colonial days when you had to do it, you had to be self-sufficient.”

Tags: , , , , ,

Follow @SamShankman

Next Up

More on Skift

Interview: Miami Tourism CEO on the Significance of Partnerships
Why I Left an Enviable Career in Travel Writing for PR: A First-Person Perspective
Virgin Australia Brings Google Street View Into Its Sydney Airport Lounge
Will Rethinking Metasearch Increase Direct Bookings for Hotels?