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Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
Ness will help OpenTable build out its still nascent mobile products as well as increase the time users spend with the brand.
Restaurant reservation platform OpenTable, gearing up to announce its earnings any minute now, also has some other news: the company has acquired Ness Computing, makers of the personalized restaurant recommendations app Ness. It’s an all-cash transaction that OpenTable says is worth $17.3 million, although it comes with cash in Ness’s coffers that brings the net value to $11.3 million.
Ness had already been integrating with OpenTable but this will give potentially a much bigger audience using its recommendation platform. OpenTable says it seats more than 14 million diners each month and covers some 31,000 restaurants and clocking up some 575 million diners seated since being founded in 1998. It might also mean Ness finally coming to the UK (yay).