Digital Booking Sites

Kayak Renews Contract with Google’s ITA Software

@denschaal

Feb 06, 2014 10:02 am

Skift Take

A couple of years ago the issue of whether Google/ITA would renew its contract with Kayak was considered an all-important issue of survival for Kayak and an antitrust issue for Google. Today the issue seems more of a yawn as Google Flight Search hasn’t dominated anything.

— Dennis Schaal

Free Report: The State of Student Travel

Kayak

It didn't take brain surgery to figure out that Google/ITA Software and Kayak would renew their agreement. Kayak


It seems almost anticlimactic at this point, but Google has apparently renewed its agreement with Kayak to let it keep using ITA Software’s airfare shopping and pricing technology.

“Our relationship with ITA is continuing,” Robert Birge, Kayak’s chief marketing officer, said today. “We currently utilize fare information from Amadeus, ITA, Travelfusion, airlines and online travel agencies.”

“In order to ensure the most accurate and comprehensive flight search results in the industry, we obtain data from multiple sources and continually optimize our global flight search technology and data requirements.”

At one point, loss of ITA technology would have been considered a punch in the gut to Kayak, but it isn’t considered as critical as it once was because Amadeus’ Meta Pricer product appears to have gained some ground. Amadeus currently provides Kayak with a majority of its international airfares, and supplements ITA for domestic fares.

The consent agreement in Google’s acquisition of ITA Software called for Google to renew Kayak’s ITA agreement on similar terms through October 2016, but Kayak noted last year that if ITA doesn’t provide the same enhancements that are available to Google’s own flight product, Google Flight Search, then Kayak “may be unable to operate our business effectively and our financial performance may suffer.”

Kayak, of course, wasn’t obligated to renew its agreement with Google/ITA.

More About Google Flight Search and Kayak:

Tags: , ,

Follow @denschaal

Next Up

More on Skift

Daily Travel Startup Watch: Workaway Camp, StayIn.Mx and More
Boeing Turns to Agriculture to Grow the Next Generation of Aircraft Interiors
Interview: Room Key CEO on Next Phase of the Hotel Chain Joint Venture
4 Strategies to Better Engage the Millennial Traveler