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The importance of better user experience: even travel agents are directly doing to travel brand’s own sites on the open Web. Which also means challenge for travel agent community to reposition themselves even more, and define their value-add for the end consumer.
GDS air bookings [by travel agents] have dropped 15% since 2006, and air bookings on airline sites have increased 65% and on other websites by 124%. Hotel bookings in GDSs have dropped 29% since 2006, while bookings on hotel websites have increased 58%.
Bookings on cruise line websites have increased a whopping 233% since 2006 while cruise bookings in GDSs have decreased by 40%. Bookings on tour company websites have increased by 75% since 2006; GDS bookings have dropped 64%.