Quantcast
Rooms Hotels

Is Crowdsourcing the Design for a Hotel Brilliant or Just a Gimmick?

@SamShankman

Feb 05, 2014 1:00 pm

Skift Take

Ingenious design strategy or clever marketing ploy? The business travelers who eventually stay in the hotel will be the best judges.

— Samantha Shankman

Free Report: The Megatrends Defining Travel in 2015

Prodigy Network  / YouTube

A rendering of the crowdsourced 17John hotel. Prodigy Network / YouTube


New York City real estate company Prodigy Network is crowd-sourcing design ideas for a new hotel in the Financial District.

The goal of the crowd-sourced hotel project, unfortunately dubbed a “Cotel,” is to mix design and technology to create an extended-stay hotel that better meets the needs of today’s business travelers.

The hotel aims to incorporate local culture, open floor plans, and seamless connectivity. It also wants to make it easier for guests to create meaningful connections during their stay.

Prodigy will begin accepting design ideas during New York’s Social Media Week starting February 20.

The real estate company is also working with website PSFK to examine work and lifestyle trends impacting business travelers in the weeks prior to the competition’s launch.

This isn’t Prodigy’s first time crowd-sourcing design ideas and crowd-funding for a development project. It previously broke the world record in crowd-funding to build Columbia’s tallest skyscraper BD Bacata.

Below is a rendering of the “cotel” currently being called 17John that will be located in New York City’s Financial District.

Tags: , ,

Follow @SamShankman

Next Up

More on Skift

Blizzard May Keep Patriots Fans From the Super Bowl, but Won’t Stop Soaring Ticket Prices
Emirates Tries to Build a Lifestyle Brand Through Loyalty Partnerships
International Tourist Arrivals Reach Record 1.13 Billion in 2014
Can Better Emails Help Hotels Win Back Business From Booking Sites?