Digital

Microsoft Invests $15 Million in Foursquare, Licenses All Data

Excerpt from Bits/New York Times

Feb 04, 2014 1:25 pm

Skift Take

Foursquare could realize some potential if it focused on its location information, which could be of great value to mapping, search, and other tools. But this many years in, a conversion like that seems unlikely.

— Jason Clampet

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On Tuesday, Foursquare, the location-sharing application, announced a data licensing partnership and $15 million investment from Microsoft.

The partnership is described as a “commercial and technical” licensing deal that will knit Foursquare recommendations into Microsoft’s local and search products over the next four years. Foursquare recommendations could show up in a mobile Bing search, for example.

… The $15 million from Microsoft will be used in the next year to help Foursquare “double down on local search and experiences,”

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