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Microsoft Invests $15 Million in Foursquare, Licenses All Data

Excerpt from Bits/New York Times

Feb 04, 2014 1:25 pm

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Foursquare could realize some potential if it focused on its location information, which could be of great value to mapping, search, and other tools. But this many years in, a conversion like that seems unlikely.

— Jason Clampet

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On Tuesday, Foursquare, the location-sharing application, announced a data licensing partnership and $15 million investment from Microsoft.

The partnership is described as a “commercial and technical” licensing deal that will knit Foursquare recommendations into Microsoft’s local and search products over the next four years. Foursquare recommendations could show up in a mobile Bing search, for example.

… The $15 million from Microsoft will be used in the next year to help Foursquare “double down on local search and experiences,”

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