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Foursquare could realize some potential if it focused on its location information, which could be of great value to mapping, search, and other tools. But this many years in, a conversion like that seems unlikely.
On Tuesday, Foursquare, the location-sharing application, announced a data licensing partnership and $15 million investment from Microsoft.
The partnership is described as a “commercial and technical” licensing deal that will knit Foursquare recommendations into Microsoft’s local and search products over the next four years. Foursquare recommendations could show up in a mobile Bing search, for example.
… The $15 million from Microsoft will be used in the next year to help Foursquare “double down on local search and experiences,”