Quantcast
Digital Booking Sites

Orbitz Installs a COO After 7 Years Without One

Feb 03, 2014 12:00 pm

Skift Take

Orbitz is tying the move to name a COO to finally having its far-flung travel brands on a common technology platform. Alignment of tech and alignment of brands, or so goes the party line. Was anyone minding the store before this?

— Jason Clampet

Free Report: The State of Chinese Outbound Market Travel

Free Report: The State of Student Travel

Skift

The Orbitz website on a tablet. Skift


Orbitz President Chris Orton was named chief operating officer of the company as well Monday, a position that had remained open since 2006.

Orton, 40, joined Orbitz as chief marketing officer in 2010. Before that he worked at online retailer eBay Inc. as a director of marketing. He will oversee all of Orbitz’s travel brands, which includes its namesake website, CheapTickets and Ebookers.

Shares of Orbitz Worldwide Inc. rose 3 cents to $7.23 in morning trading.

More About Orbitz and OTAs:

OWW Chart

OWW data by YCharts

Tags: ,

Next Up

More on Skift

Interview: Auberge Resorts CEO Wants to Give Guests More Control
Daily Travel Startup Watch: Homelike, WunderWalk and More
New Skift Presentation: Social Media Trends for Tourism Boards in 2015
From Campaigns to Content: The Evolution of Hotel Marketing