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Orbitz is tying the move to name a COO to finally having its far-flung travel brands on a common technology platform. Alignment of tech and alignment of brands, or so goes the party line. Was anyone minding the store before this?
Orbitz President Chris Orton was named chief operating officer of the company as well Monday, a position that had remained open since 2006.
Orton, 40, joined Orbitz as chief marketing officer in 2010. Before that he worked at online retailer eBay Inc. as a director of marketing. He will oversee all of Orbitz’s travel brands, which includes its namesake website, CheapTickets and Ebookers.
Shares of Orbitz Worldwide Inc. rose 3 cents to $7.23 in morning trading.
More About Orbitz and OTAs:
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- Orbitz Worldwide’s Future Relies on Leaving its Airline Past Behind