SkiftX SkiftAds

That Jeep Cherokee Ad Was the Closest Thing to a Travel-Themed Ad This Super Bowl

@rafat

Feb 02, 2014 8:16 pm

Skift Take

Travel’s biggest brands are increasingly staying away from spending big money on Super Bowl ads. The car commercials have to fill in as proxy, sort of …

— Rafat Ali

Free Report: The State of Student Travel

The new Jeep Cherokee "Restless" ad from Super Bowl 2014.


And as travel brands are completely absent from Super Bowl, the only ad that comes close to being travel-themed this year was the new Jeep Cherokee ad titled “Restless.”

Restlessness is the feeling you get when you deny your curiosity too long. Keep going, keep running to new horizons, act on your instincts and passions, find what else is out there and dare to follow your restless heart.

Tags:

Follow @rafat

Next Up

More on Skift

Skift Forum Video: The Future of Travel Marketing According to Starwood
Courtyard by Marriott Lures Millennials with Wine, Dance and … Dogsleds?
Daily Travel Startup Watch: Tripstr, TravelCat and More
4 Strategies to Better Engage the Millennial Traveler