Digital Booking Sites

Outside Magazine Buys Tour Operator to Begin Selling Adventure Tours

Excerpt from Folio

Feb 02, 2014 7:00 am

Skift Take

The booking venture is a natural extension for the magazine, which heavily covers destinations and adventure travel through its online and print publications.

— Samantha Shankman

Evolving Strategies in Travel Ad Tech and Bookings

OutsideGO, a natural extension of the iconic adventure magazine.


Outside magazine has launched a new division that will begin booking the kind of adventure travel it’s long been writing about. Called Outside GO, the group is planning about 25 trips per year with varying degrees of luxury, fitness and experiential elements.

The group was formed through a partnership with adventure travel company Uncharted Outposts. The agency will continue through November this year due to committed travel bookings before fully merging under the Outside umbrella.

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