The Takeoff Episode 02: How Startups Can Adapt and Pivot Sponsored This content is created collaboratively with one of our sponsors.
This week’s roundup is a playful collection of ads that appeal to viewers’ sense of humor. A brand’s marketing efforts are often more successful if they make viewers feel a certain way rather than just see a certain product.
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Jetstar Airways celebrates the Lunar New Year with this adorable new ad. The low-cost Australian carrier asks kids in SIngapore what the holidays means to them and get a range of reactions from stuffed mouth to astute observations.
This commercial for the new Andaz Liverpool Street in East London focuses more on the property’s surrounding neighborhood than the hotel itself. The hotel is responding to travelers’ desires to connect with the local culture and even ends the ad with text saying, “Arrive a visitor, depart a local.”
Visit Denmark‘s new ads is filmed in the city of Helsingør on the small island of Zealand. The destination is unknown to most viewers so it helps that the main character focuses on the fives senses and experiences that the viewer can understand rather than assume they know the importance of the Kronborg Castle or Maritime Museum visited in the spot.
This clever ad from Disney Parks promotes the new MyMagic+ bracelets by showing how they convenient they are to pay for food, open doors, and skip lines. The spot also adds to the magical allure of Disney by showing how the bracelets’ magic doesn’t work in real life.
Tourism Victoria‘s adorable new “suitcase” campaign features small figures reenacting many of the activities available in the Australian state. The camera zooms out after a series of scenes to reveal the figures inside of suitcase presumably being packed for a trip to Victoria. The ad was created by Australian creative agency Clemenger BBDO with music by Ali Barter.