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New Skift Trends Report: The Rise of the Millennial Traveler

@jasonclampet

Jan 28, 2014 10:30 am

Skift Take

With Millennials expected to soon surpass Boomers in overall travel spending, hotels, booking sites and destination marketing organizations are retooling their product, branding, business models and communication methods. Here’s what they should prepare for.

— Jason Clampet

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For our second Global Trends Report  of 2014, we look into a travel demographic that’s top of mind for hotels and destinations: the Millennial Traveler.

With Millennials/Generation Y expected to soon surpass Boomers in overall travel spending, hotels, booking sites and destination marketing organizations (DMOs) are retooling their product, branding, business models and communication methods. “The Rise of the Millennial Traveler” presents case studies from hotels and destinations alongside interviews from industry experts and leaders who’ve found success marketing to Millennials.

Many established players in the travel and hospitality industries are simply applying cosmetic changes to outdated methodologies to reach Millennials. This report demonstrates why this won’t work, and why this doesn’t address what’s truly unique about this next generation of travelers.

This report will explain why Millennials are not necessarily technologically savvy; but rather technologically dependent. That dependence is merely a conduit through which to dream, research, share and experience travel. It is not the travel experience itself.

Millennials want more, and they’ve redefined “more.” They want the freedom to do what they want, when and how they want to, and they want to share those experiences with friends, family and colleagues when and how they want to. “The Rise of the Millennial Traveler” will demonstrate how travel brands can create meaningful connections with them.

The report is brought in conjunction with Buuteeq, the digital marketing system for hotels.

Sponsored by: Buuteeq

The first five pages of the 33-page report, including Table of Contents, are embedded below:

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About These Reports

This is the ninth report in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.

After you subscribe, you will receive two reports every month — 24 in a year — direct to your inbox. Reports are delivered as a downloadable PDF.

Or you can also download each report a la carte, at a higher price.

You can read more about the trend reports here.

Any and all feedback is welcome. Contact ra AT skift.com.

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