Destinations Australia, NZ & South Pacific

Hawaii Tourism Waits on Chinese Visitors to Lift Slow Tourism Growth

Jan 28, 2014 4:00 am

Skift Take

Destinations worldwide are hoping for a boom in high-spending Chinese visitors, but Hawaii is particularly well-positioned to benefit from the rapid growth of China’s outbound tourism market.

— Samantha Shankman

Free Report: The State of Student Travel

sodai gomi  / Flickr

Richardson Beach Park is one of the stops on a popular Hawaiian island tour taken by Chinese visitors. sodai gomi / Flickr


Tourism experts are expecting a substantial influx of Chinese visitors to Hawaii.

“It’s the market that everybody’s been talking about,” Big Island Visitors Bureau director Ross Birch said. “Asian markets have seen huge increases in the last two or three years.”

The market for Japanese tourists took nearly 20 years to develop, but Chinese tourism in Hawaii is expected to develop much more quickly, Birch told the Hawaii Tribune-Herald for a report published Monday.

Air China is launching its inaugural nonstop service between Beijing and Honolulu three times a week. China Eastern Airlines has added more flights to Honolulu, for a total of five weekly flights out of Shanghai.

Hawaiian Airlines plans to begin its own nonstop service between Honolulu and Beijing in April.

“These flights will have a huge impact for us,” said Helen Koo, owner of Hilo’s Nani Mau Gardens and California-based travel agency America Asia Travel Center Inc.

Koo said she has invested more than $8 million in East Hawaii, largely in response to the growth of Chinese tourism there.

“Ninety percent of our clients are people from China,” she said. “Yearly, we probably have about 100,000 visitors come to the U.S. from China.”

Visitors on her tours go to places like Hawaii Volcanoes National Park, Richardson Beach Park, a macadamia nut farm, orchid farms and Nani Mau Gardens.

Koo purchased Nani Mau in 2012 with the intent of fixing up the property and including it in tours. Koo said she also has bought homes in East Hawaii as VIP getaways. She said she also has entered as a partner into purchasing the Naniloa Volcanoes Resort.

“That’s something Hilo needs,” she said. “More Chinese people want to come there. It is always highly recommended, but in Hilo there is not so much good hotels. We need more options.”

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