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Europe’s Budget Hotels March Upwards One Small Success at a Time

Excerpt from Hotel Designs

Jan 27, 2014 4:00 am

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As budget chains add more upscale features, they’ve always left the room open for other ambitious value newcomers looking for their own niche.

— Jason Clampet

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Many years ago I used to watch in wonderment as British tourists in France carried their pillows as they went to their rooms at their hotel. Often they were also carrying their kettle and makings for tea too. Nowadays there will be a TCMF in the room, along probably with a choice of pillows, and no longer just a bolster.

This improvement in the offering from French budget groups such as Campanile, Ibis and Kyriad mirrors the improvements in the budget offering from other groups – the British Premier Inn and Travelodge, Malaysian company Tune and emerging chains such as Motel One. The rise in standards of the basic offering is a continuation of the constant drift upmarket that so many hotels exhibit.

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