SkiftX SkiftDesign

Europe’s Budget Hotels March Upwards One Small Success at a Time

Excerpt from Hotel Designs

Jan 27, 2014 4:00 am

Skift Take

As budget chains add more upscale features, they’ve always left the room open for other ambitious value newcomers looking for their own niche.

— Jason Clampet

Free Report: The Future of Personalized Marketing in Travel

Many years ago I used to watch in wonderment as British tourists in France carried their pillows as they went to their rooms at their hotel. Often they were also carrying their kettle and makings for tea too. Nowadays there will be a TCMF in the room, along probably with a choice of pillows, and no longer just a bolster.

This improvement in the offering from French budget groups such as Campanile, Ibis and Kyriad mirrors the improvements in the budget offering from other groups – the British Premier Inn and Travelodge, Malaysian company Tune and emerging chains such as Motel One. The rise in standards of the basic offering is a continuation of the constant drift upmarket that so many hotels exhibit.

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

Starwood Taking Headquarters Roadshow to India to Pursue Deals
4 Films That Can Prevent Destinations From Making Epic Tourism Mistakes 
A Google Glass App for Flight Attendants on Private Jets
Becoming a King of the Cloud: How Hoteliers Can Level the Playing Field Using Cloud Technology