Transport Airlines

Qantas Poised To Float A Big Chunk of Its Loyalty Program

Excerpt from Australian Business Traveler

Jan 24, 2014 9:20 am

Skift Take

Qantas’ loyalty program is one of its most attractive assets and some analysts think selling 49% of it to raise cash isn’t the first option that should be on the table.

— Dennis Schaal

Evolving Strategies in Travel Ad Tech and Bookings

David Gray  / Reuters

A Qantas Airways Boeing 737-800 plane (top) and a Dash 8 aircraft move down the runway at Sydney Airport in this picture taken April 29, 2013. David Gray / Reuters


Qantas is believed to be laying the groundwork to sell up to 49% of its frequent flyer scheme, which could yield between $1.3 billion (U.S. $1.1 billion) and $1.6 billion (U.S. $1.4 billion) for the beleaguered airline.

Macquarie and Citigroup are believed to be on the cards to manage the float of the lucrative loyalty program, which took a record $1.2 billion (U.S. $1 billion) in billings across the 2013 financial year to contribute $260 million (U.S. $225 million) before interest and tax to Qantas.

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