Transport Airlines

Qantas Poised To Float A Big Chunk of Its Loyalty Program

Excerpt from Australian Business Traveler

Jan 24, 2014 9:20 am

Skift Take

Qantas’ loyalty program is one of its most attractive assets and some analysts think selling 49% of it to raise cash isn’t the first option that should be on the table.

— Dennis Schaal

Evolving Strategies in Travel Ad Tech and Bookings

David Gray  / Reuters

A Qantas Airways Boeing 737-800 plane (top) and a Dash 8 aircraft move down the runway at Sydney Airport in this picture taken April 29, 2013. David Gray / Reuters

Qantas is believed to be laying the groundwork to sell up to 49% of its frequent flyer scheme, which could yield between $1.3 billion (U.S. $1.1 billion) and $1.6 billion (U.S. $1.4 billion) for the beleaguered airline.

Macquarie and Citigroup are believed to be on the cards to manage the float of the lucrative loyalty program, which took a record $1.2 billion (U.S. $1 billion) in billings across the 2013 financial year to contribute $260 million (U.S. $225 million) before interest and tax to Qantas.

Read the Complete Story →

Tags: ,

Next Up

More on Skift

Shangri-La’s New Lhasa Hotel Opens Near the Top of the Himalayas
Behind the Economics of Travel Metasearch
6 Hospitality Trends We’re Tracking at Skift This Week
Top 3 Destination ‘Must Haves’ for Chinese Travelers

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.