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One-upping a rival airline with a more attractive lounge is nothing new, but carriers seem to be putting a lot more resources into their airport lounges today. It is interesting to see that Qantas is reaching out to Accor Hotels to manage some of its lounges.
There’s a new battleground in the fight between airlines and it’s on the ground.
Throughout New Zealand and Australia and in other parts of the world airlines are sinking big money into new and upgraded lounges to attract high-yielding business travellers and leisure passengers looking for extra luxury.
Qantas, for example, is fighting to retain its dominance of the Australian corporate market and is using lounges as a weapon and picking up prizes along the way.