Destinations

Las Vegas Gears Up For Visitor Spike For Super Bowl Weekend

Excerpt from NBC News

Jan 20, 2014 12:02 pm

Skift Take

Lots of football fans, gamblers and party animals are heading to Las Vegas for the big game. Everyone wants to get in on the action for the unofficial national holiday.

— Dennis Schaal

Discover the Top Travel Brands on Social Media

 / Flickr.com

MGM Grand Hotel and Casino / Flickr.com


While not its busiest weekend of the year, Las Vegas does get a spike in visitors the first weekend in February — no matter where the Super Bowl is played.

The Las Vegas Convention and Visitors Authority estimated that the 2013 Super Bowl weekend attracted more than 311,000 visitors — up 3 percent from the event weekend in 2012 — for a hotel occupancy rate of 91.5 percent. (The city has 150,000 hotel rooms.) Those visitors also generated a nongaming economic impact of $106.8 million.

Read the Complete Story →

Tags: ,

Next Up

More on Skift

Ad Tech Is Driving One-to-One Marketing in Travel Booking
Northstar Travel Media Continues Buying Spree, Buys Mountain Travel Symposium
The Booking Habits of Hostel Guests Around the Globe
How to Find the ‘Holistic Traveler’ Trapped in Your Data

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.