The Rise of the Emerging Market Traveler Sponsored This content is created collaboratively with one of our sponsors.
Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
Transit hubs from airports to train stations are introducing new ad displays and marketing techniques to attract the eyeballs of travelers most often consumed by their own devices.
A new indoor digital media network has been launched at Philadelphia International Airport (PHL) to amplify traveller experience and brand exposure.
It features 35 advanced digital components, with eco-friendly digital technology, including two 15’ video walls; eight vertical column displays that allow for synchronized digital content to accompany passengers along the highest traffic corridor in the airport; and 25, 70-inch screens running throughout the concourses and bag-claim areas.