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Philly Airport Modernizes On-Site Marketing with Digital Ad Displays

Excerpt from Airport World

Jan 18, 2014 5:00 pm

Skift Take

Transit hubs from airports to train stations are introducing new ad displays and marketing techniques to attract the eyeballs of travelers most often consumed by their own devices.

— Samantha Shankman

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Nicola  / Flickr

Flyers walk through Philadelphia International Airport. Nicola / Flickr


A new indoor digital media network has been launched at Philadelphia International Airport (PHL) to amplify traveller experience and brand exposure.

It features 35 advanced digital components, with eco-friendly digital technology, including two 15’ video walls; eight vertical column displays that allow for synchronized digital content to accompany passengers along the highest traffic corridor in the airport; and 25, 70-inch screens running throughout the concourses and bag-claim areas.

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