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As in the digital world, Arthur Frommer has discovered that with print guidebooks, less can be more, as well.
Edited excerpts from an interview with travel guidebook publisher Arthur Frommer:
[After reacquiring my brand], my daughter [Pauline Frommer] and I had seven months in which to relaunch the travel guides. We called all the authors, who are scattered all over the world. We’ve published 30 separate titles of 2014 editions.
The guides go completely against the recent trends in travel publishing. The trend was to print ever more voluminous guides. It became commonplace for a guidebook to be 800 or 900 pages long — one of them is even 1,100 pages! They started weighing three pounds; they’re like doorstops. The whole publishing industry was drowning the traveler in too much information.