Digital

Arthur Frommer Says Guidebooks Were Just Too Big

Excerpt from Washington Post

Jan 17, 2014 3:00 pm

Skift Take

As in the digital world, Arthur Frommer has discovered that with print guidebooks, less can be more, as well.

— Dennis Schaal

Free Report: The Changing Business of Extended-Stay Hotels

American Libraries  / Flickr.com

Arthur Frommer with daughter Pauline Frommer. American Libraries / Flickr.com


Edited excerpts from an interview with travel guidebook publisher Arthur Frommer:

[After reacquiring my brand], my daughter [Pauline Frommer] and I had seven months in which to relaunch the travel guides. We called all the authors, who are scattered all over the world. We’ve published 30 separate titles of 2014 editions.

The guides go completely against the recent trends in travel publishing. The trend was to print ever more voluminous guides. It became commonplace for a guidebook to be 800 or 900 pages long — one of them is even 1,100 pages! They started weighing three pounds; they’re like doorstops. The whole publishing industry was drowning the traveler in too much information.

Read the Complete Story →

Tags: ,

Next Up

More on Skift

Exclusive: Pegasus Solutions Spins Off Reservations Business to Regent Equity Partners
Skyscanner Acquires Mobile Developer in Bid to Improve Hotel Booking
Interview: Starwood CEO on Using Technology to Improve the Guest Experience
4 Strategies to Better Engage the Millennial Traveler