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Ryanair To Launch New Products For Business Travelers and Groups

Jan 16, 2014 5:00 am

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The revolution at Ryanair continues, although it sounds a bit counter-revolutionary when considering the airline’s DNA.

— Dennis Schaal

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Ryanair Holdings Plc, Europe’s largest discount carrier, announced plans for new travel products aimed at attracting groups and business customers.

Lesley Kane, former head of sales and marketing, will oversee the service, Dublin-based Ryanair said in statement. Changes to the corporate offer will appear in coming weeks with features such as reserved seating and flexible tickets, it said.

The changes are a further refinement of the minimal-convenience model pioneered under Chief Executive Officer Michael O’Leary. Modifications announced last year include the introduction of allocated seating starting in February, a de-cluttered website and an agreement with American Express Co. to allow the airline to accept Amex bookings.

Editor: Christopher Jasper. To contact the reporter on this story: Kari Lundgren in London at klundgren2@bloomberg.net. To contact the editor responsible for this story: Benedikt Kammel at bkammel@bloomberg.net. 

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