Digital Booking Sites

Hotel-Booking Site JustBook Exits Into the Arms of Secret Escapes

Excerpt from TechCrunch

Jan 16, 2014 1:00 pm

Skift Take

Who needs another hotel-booking site, really. JustBook undoubtedly just executed a soft landing into the clutches of Secret Escapes. It’s doubtful a ton of money changed hands. A U.S. launch of another flash sales site? Isn’t that sector yesterday’s news?

— Dennis Schaal

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UK-based Secret Escapes, which focuses on luxury travel flash sales, is buying Germany’s JustBook, a mobile-based specialist in bookings in the business travel sector. The companies are not disclosing the financial terms of the deal, but JustBook co-founder and MD Stefan Menden says the cash and shares deal “makes sense for everyone involved.” T

The merged company will become one of Europe’s bigger purveyors of “discretionary travel” services, and gears Secret Escapes up to launch in the U.S. — a move that will come later in 2014, according to its co-founder and CEO Alex Saint. There, the big competition will be Jetsetter.com, acquired last year by TripAdvisor, Saint tells me. In Europe, he views Voyage Privee in France is a rival.

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