UK-based Secret Escapes, which focuses on luxury travel flash sales, is buying Germany’s JustBook, a mobile-based specialist in bookings in the business travel sector. The companies are not disclosing the financial terms of the deal, but JustBook co-founder and MD Stefan Menden says the cash and shares deal “makes sense for everyone involved.” T
The merged company will become one of Europe’s bigger purveyors of “discretionary travel” services, and gears Secret Escapes up to launch in the U.S. — a move that will come later in 2014, according to its co-founder and CEO Alex Saint. There, the big competition will be Jetsetter.com, acquired last year by TripAdvisor, Saint tells me. In Europe, he views Voyage Privee in France is a rival.