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Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
Tennessee’s famous music culture is one of its most attractive trip motivators and connecting its music heritage with current-day celebrities will help build awareness among a younger set of travelers.
Both versions of the free guide are available at tnvacation.com/guide.
Music lives in Tennessee — and that message comes through loud and clear in the new 2014 Official Tennessee Vacation Guide. A striking cover shows native Tennessean and international superstar Justin Timberlake paying homage to Tennessee’s musical roots, while callouts highlight some of the state’s top music destinations.
“We’re thrilled to showcase Justin Timberlake on the cover of our 2014 Official Tennessee Vacation Guide as we celebrate the 60th anniversary of rock n’ roll and all that Tennessee offers as the global music destination of choice.” said Commissioner Susan Whitaker with the Tennessee Department of Tourist Development.
Inside the guide, some of the music industry’s top celebrities, including Dolly Parton and Sheryl Crow, share their favorite Tennessee experiences throughout a photo essay highlighting several facets of the state’s travel industry. A series of features also showcases Tennessee music, food, spirits, outdoors, festivals and the diverse network of Discover Tennessee Trails and Byways, including can’t-miss stops along each one. A special double-page spread highlights Union City’s brand new $100 million attraction, Discovery Park of America.
Add to that a list of annual events, regional overviews and best bets, maps, attraction listings and more, and potential visitors have everything they need to plan the perfect Tennessee vacation.
Like last year, a new iPad app of the guide will be available soon in iTunes, offering additional rich media and interactive content, as well as links to all advertisers.
More than 550,000 guides are available free at the state’s 14 welcome centers and to tourists requesting the publication via tnvacation.com and 800-GO2-TENN. It is also available as an e-guide at tnvacation.com. The guide is Tennessee’s primary vacation planning and marketing publication for domestic and international tradeshows.
(c)2014 The Lebanon Democrat, Tenn. Distributed by MCT Information Services.